{"id":6403,"date":"2023-04-10T09:26:11","date_gmt":"2023-04-10T14:26:11","guid":{"rendered":"https:\/\/www.marketerosagencia.com\/blog\/?p=6403"},"modified":"2025-01-22T14:38:27","modified_gmt":"2025-01-22T19:38:27","slug":"guia-seo-optimizacion","status":"publish","type":"post","link":"http:\/\/www.marketerosagencia.com\/blog\/seo\/guia-seo-optimizacion\/","title":{"rendered":"Gu\u00eda completa para optimizar tu sitio web con SEO"},"content":{"rendered":"<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"4232948000005493033\" data-doc-type=\"writer\">Da el paso y comienza a aprender SEO o expande tus conocimientos sobre Posicionamiento Web para as\u00ed aumentar el tr\u00e1fico org\u00e1nico de tu sitio web mediante nuestro completo Roadmap de SEO. Aqu\u00ed podr\u00e1s encontrar gu\u00edas completas con los conocimientos necesarios para entender todos los aspectos de SEO necesarios para convertirte o crecer a\u00fan m\u00e1s como especialista en Posicionamiento Web.<\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Se trata de una gu\u00eda paso a paso completa que presenta desde conceptos fundamentales de SEO, tales como la investigaci\u00f3n de palabras clave o la construcci\u00f3n de enlaces, hasta la optimizaci\u00f3n de contenido, SEO t\u00e9cnico, m\u00e9tricas de SEO para monitorear, c\u00f3mo establecer una estrategia de SEO o qu\u00e9 hacer cuando ocurre una actualizaci\u00f3n del algoritmo de b\u00fasqueda, adem\u00e1s de consejos y trucos de SEO que te podr\u00e1n ser de gran ayuda en el futuro cercano.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Indice de Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ff5bfebd3fd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ff5bfebd3fd\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"http:\/\/www.marketerosagencia.com\/blog\/seo\/guia-seo-optimizacion\/#Roadmap_SEO_Todo_lo_que_necesitas_saber_para_convertirte_en_un_experto_en_Posicionamiento_Web\" title=\"Roadmap SEO: Todo lo que necesitas saber para convertirte en un experto en Posicionamiento Web\">Roadmap SEO: Todo lo que necesitas saber para convertirte en un experto en Posicionamiento Web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"http:\/\/www.marketerosagencia.com\/blog\/seo\/guia-seo-optimizacion\/#Guias_consejos_y_herramientas_gratuitas_para_aprender_SEO\" title=\"Gu\u00edas, consejos y herramientas gratuitas para aprender SEO\">Gu\u00edas, consejos y herramientas gratuitas para aprender SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"http:\/\/www.marketerosagencia.com\/blog\/seo\/guia-seo-optimizacion\/#Fundamentos_SEO\" title=\"Fundamentos SEO\">Fundamentos SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"http:\/\/www.marketerosagencia.com\/blog\/seo\/guia-seo-optimizacion\/#Ejecutar_un_Proceso_SEO\" title=\"Ejecutar un Proceso SEO\">Ejecutar un Proceso SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"http:\/\/www.marketerosagencia.com\/blog\/seo\/guia-seo-optimizacion\/#SEO_en_CMS\" title=\"SEO en CMS\">SEO en CMS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"http:\/\/www.marketerosagencia.com\/blog\/seo\/guia-seo-optimizacion\/#Profundiza_en_tus_conocimientos_SEO\" title=\"Profundiza en tus conocimientos SEO\">Profundiza en tus conocimientos SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"http:\/\/www.marketerosagencia.com\/blog\/seo\/guia-seo-optimizacion\/#Especializate_en_SEO\" title=\"Especial\u00edzate en SEO\">Especial\u00edzate en SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"http:\/\/www.marketerosagencia.com\/blog\/seo\/guia-seo-optimizacion\/#Mantente_al_dia_de_las_novedades_SEO\" title=\"Mantente al d\u00eda de las novedades SEO\">Mantente al d\u00eda de las novedades SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"http:\/\/www.marketerosagencia.com\/blog\/seo\/guia-seo-optimizacion\/#Herramientas_SEO_gratuitas\" title=\"Herramientas SEO gratuitas\">Herramientas SEO gratuitas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"http:\/\/www.marketerosagencia.com\/blog\/seo\/guia-seo-optimizacion\/#Malas_practicas_en_SEO\" title=\"Malas pr\u00e1cticas en SEO\">Malas pr\u00e1cticas en SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"http:\/\/www.marketerosagencia.com\/blog\/seo\/guia-seo-optimizacion\/#Preguntas_frecuentes_sobre_el_Roadmap_de_SEO\" title=\"Preguntas frecuentes sobre el Roadmap de SEO\">Preguntas frecuentes sobre el Roadmap de SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"http:\/\/www.marketerosagencia.com\/blog\/seo\/guia-seo-optimizacion\/#%C2%BFEn_que_orden_debo_seguir_el_Roadmap\" title=\"\u00bfEn qu\u00e9 orden debo seguir el Roadmap?\">\u00bfEn qu\u00e9 orden debo seguir el Roadmap?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"http:\/\/www.marketerosagencia.com\/blog\/seo\/guia-seo-optimizacion\/#%C2%BFEs_necesario_revisar_todas_las_areas_y_recursos_del_Roadmap_para_aprender_SEO\" title=\"\u00bfEs necesario revisar todas las \u00e1reas y recursos del Roadmap para aprender SEO?\">\u00bfEs necesario revisar todas las \u00e1reas y recursos del Roadmap para aprender SEO?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"http:\/\/www.marketerosagencia.com\/blog\/seo\/guia-seo-optimizacion\/#%C2%BFQue_hemos_aprendido_gracias_a_este_Roadmap_de_SEO\" title=\"\u00bfQu\u00e9 hemos aprendido gracias a este Roadmap de SEO?\">\u00bfQu\u00e9 hemos aprendido gracias a este Roadmap de SEO?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"http:\/\/www.marketerosagencia.com\/blog\/seo\/guia-seo-optimizacion\/#Analisis_de_palabras_clave\" title=\"An\u00e1lisis de palabras clave\">An\u00e1lisis de palabras clave<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"http:\/\/www.marketerosagencia.com\/blog\/seo\/guia-seo-optimizacion\/#Optimizacion_del_sitio_web\" title=\"Optimizaci\u00f3n del sitio web\">Optimizaci\u00f3n del sitio web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"http:\/\/www.marketerosagencia.com\/blog\/seo\/guia-seo-optimizacion\/#Creacion_de_contenido\" title=\"Creaci\u00f3n de contenido\">Creaci\u00f3n de contenido<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"http:\/\/www.marketerosagencia.com\/blog\/seo\/guia-seo-optimizacion\/#Asegurate_de_que_tu_contenido_este_optimizado_para_las_palabras_clave_que_has_identificado\" title=\"Aseg\u00farate de que tu contenido est\u00e9 optimizado para las palabras clave que has identificado\">Aseg\u00farate de que tu contenido est\u00e9 optimizado para las palabras clave que has identificado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"http:\/\/www.marketerosagencia.com\/blog\/seo\/guia-seo-optimizacion\/#Construccion_de_enlaces\" title=\"Construcci\u00f3n de enlaces\">Construcci\u00f3n de enlaces<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"http:\/\/www.marketerosagencia.com\/blog\/seo\/guia-seo-optimizacion\/#Analisis_y_seguimiento\" title=\"An\u00e1lisis y seguimiento\">An\u00e1lisis y seguimiento<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><span class=\"ez-toc-section\" id=\"Roadmap_SEO_Todo_lo_que_necesitas_saber_para_convertirte_en_un_experto_en_Posicionamiento_Web\"><\/span>Roadmap SEO: Todo lo que necesitas saber para convertirte en un experto en Posicionamiento Web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Para empezar, echemos un vistazo a la infograf\u00eda para el aprendizaje de SEO que tenemos a continuaci\u00f3n, la cual presenta sus diferentes \u00e1reas, desde los conceptos b\u00e1sicos hasta las actividades y fases m\u00e1s comunes del proceso de Posicionamiento Web:<\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(255,0,0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6411\" src=\"https:\/\/cdn.marketerosagencia.com\/wp-content\/uploads\/2023\/04\/11100149\/RoadMap-SEO-2-scaled.jpg\" alt=\"Roadmap de aprendizaje SEO\" width=\"868\" height=\"2560\" srcset=\"http:\/\/cdn.marketerosagencia.com\/wp-content\/uploads\/2023\/04\/11100149\/RoadMap-SEO-2-scaled.jpg 868w, http:\/\/cdn.marketerosagencia.com\/wp-content\/uploads\/2023\/04\/11100149\/RoadMap-SEO-2-102x300.jpg 102w, http:\/\/cdn.marketerosagencia.com\/wp-content\/uploads\/2023\/04\/11100149\/RoadMap-SEO-2-347x1024.jpg 347w, http:\/\/cdn.marketerosagencia.com\/wp-content\/uploads\/2023\/04\/11100149\/RoadMap-SEO-2-768x2266.jpg 768w, http:\/\/cdn.marketerosagencia.com\/wp-content\/uploads\/2023\/04\/11100149\/RoadMap-SEO-2-521x1536.jpg 521w, http:\/\/cdn.marketerosagencia.com\/wp-content\/uploads\/2023\/04\/11100149\/RoadMap-SEO-2-694x2048.jpg 694w\" sizes=\"(max-width: 868px) 100vw, 868px\" \/><\/p>\n<h2 class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><span class=\"ez-toc-section\" id=\"Guias_consejos_y_herramientas_gratuitas_para_aprender_SEO\"><\/span>Gu\u00edas, consejos y herramientas gratuitas para aprender SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Son muchos los recursos gratuitos de gran calidad que uno puede encontrarse en la red relativos al SEO, sin embargo tambi\u00e9n hay mucho contenido pobre que o no aporta lo necesario o sencillamente informa mal a sus lectores.<\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Es por ello que a continuaci\u00f3n encontrar\u00e1s un listado de aquellas gu\u00edas, procesos o herramientas relacionadas con el SEO que de verdad te ser\u00e1n de ayuda a la hora de convertirte en todo un especialista en Posicionamiento SEO.<\/p>\n<h2 class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><span class=\"ez-toc-section\" id=\"Fundamentos_SEO\"><\/span>Fundamentos SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><a href=\"https:\/\/www.marketerosagencia.com\/blog\/seo\/como-funcionan-motores-busqueda\/\" target=\"_blank\" rel=\"noopener\">\u00bfC\u00f3mo funcionan los motores de b\u00fasqueda?<\/a><\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 255)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><a href=\"https:\/\/www.marketerosagencia.com\/blog\/seo\/algoritmo-motores-de-busqueda\/\" target=\"_blank\" rel=\"noopener\">\u00bfQu\u00e9 es un algoritmo en los motores de b\u00fasqueda?<\/a><\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 255)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><a href=\"https:\/\/www.marketerosagencia.com\/blog\/seo\/factores-posicionamiento-web\/\" target=\"_blank\" rel=\"noopener\">Factores de posicionamiento SEO<\/a><\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 255)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><a href=\"https:\/\/www.marketerosagencia.com\/blog\/seo\/meta-tags-seo\/\" target=\"_blank\" rel=\"noopener\">Meta Tags: Qu\u00e9 son y c\u00f3mo afectan al SEO<\/a><\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 255)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><a href=\"https:\/\/www.marketerosagencia.com\/blog\/seo\/palabras-claves-guia-principiantes\/\" target=\"_blank\" rel=\"noopener\">\u00bfQu\u00e9 son las palabras claves? Gu\u00eda para principiantes<\/a><\/p>\n<h2 style=\"margin-top: 60px;\"><span class=\"ez-toc-section\" id=\"Ejecutar_un_Proceso_SEO\"><\/span>Ejecutar un Proceso SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 255)&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;url&quot;:&quot;https:\/\/www.marketerosagencia.com\/blog\/seo\/auditoria-seo\/&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;lnktype&quot;:1,&quot;size&quot;:&quot;12.00&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><a href=\"https:\/\/www.marketerosagencia.com\/blog\/seo\/como-optimizar-sitio-web\/\" target=\"_blank\" rel=\"noopener\">Gu\u00eda Pr\u00e1ctica: \u00bfC\u00f3mo optimizar un sitio web?<\/a><\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 255)&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;url&quot;:&quot;https:\/\/www.marketerosagencia.com\/blog\/seo\/auditoria-seo\/&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;lnktype&quot;:1,&quot;size&quot;:&quot;12.00&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><a href=\"https:\/\/www.marketerosagencia.com\/blog\/seo\/objetivos-campana-seo\/\" target=\"_blank\" rel=\"noopener\">Definiendo objetivos para una campa\u00f1a SEO<\/a><\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><a href=\"https:\/\/www.marketerosagencia.com\/blog\/seo\/guia-google-search-console\/\" target=\"_blank\" rel=\"noopener\">Gu\u00eda Google Search Console. \u00bfC\u00f3mo dar de alta una web?<\/a><\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 255)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><a href=\"https:\/\/www.marketerosagencia.com\/blog\/seo\/seleccion-de-keywords\/\" target=\"_blank\" rel=\"noopener\">Selecci\u00f3n de keywords para una web \u00bfC\u00f3mo hacerlo?<\/a><\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><a href=\"https:\/\/www.marketerosagencia.com\/blog\/seo\/optimizacion-seo-contenidos-blog\/\" target=\"_blank\" rel=\"noopener\">Gu\u00eda de Optimizaci\u00f3n SEO para contenidos del blog<\/a><\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 255)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><a href=\"https:\/\/www.marketerosagencia.com\/blog\/seo\/google-pagespeed-insights-guia\/\" target=\"_blank\" rel=\"noopener\">Google PageSpeed: Gu\u00eda de todo lo que debes saber<\/a><\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 255)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><a href=\"https:\/\/www.marketerosagencia.com\/blog\/seo\/auditoria-seo\/\" target=\"_blank\" rel=\"noopener\">Auditor\u00eda SEO: c\u00f3mo evaluar el estado SEO de una web<\/a><\/p>\n<h2 style=\"margin-top: 60px;\"><span class=\"ez-toc-section\" id=\"SEO_en_CMS\"><\/span>SEO en CMS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><a href=\"https:\/\/www.marketerosagencia.com\/blog\/seo\/posicionamiento-seo-videos-youtube-google\/\" target=\"_blank\" rel=\"noopener\">Youtube en Google: Posicionamiento SEO para v\u00eddeos<\/a><\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><a href=\"https:\/\/www.marketerosagencia.com\/blog\/seo\/google-my-business-guia\/\" target=\"_blank\" rel=\"noopener\">Google My Business: \u00bfQu\u00e9 es y c\u00f3mo funciona?<\/a><\/p>\n<h2 style=\"margin-top: 60px;\"><span class=\"ez-toc-section\" id=\"Profundiza_en_tus_conocimientos_SEO\"><\/span>Profundiza en tus conocimientos SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 255)&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;url&quot;:&quot;https:\/\/www.marketerosagencia.com\/blog\/seo\/link-building-etico\/&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;lnktype&quot;:1,&quot;size&quot;:&quot;12.00&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><a href=\"https:\/\/www.marketerosagencia.com\/blog\/seo\/guia-posicionamiento-seo-dummies\/\" target=\"_blank\" rel=\"noopener\">Posicionamiento SEO, Gu\u00eda en el 2023 para dummies<\/a><\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 255)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><a href=\"https:\/\/www.marketerosagencia.com\/blog\/seo\/link-building-etico\/\" target=\"_blank\" rel=\"noopener\">Link Building \u00c9tico, qu\u00e9 es y c\u00f3mo puede fortalecer tu Posicionamiento SEO<\/a><\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 255)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><a href=\"https:\/\/www.marketerosagencia.com\/blog\/seo\/datos-estructurados-seo\/\" target=\"_blank\" rel=\"noopener\">Datos estructurados, \u00bfqu\u00e9 son y c\u00f3mo se crean?<\/a><\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 255)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><a href=\"https:\/\/www.marketerosagencia.com\/blog\/seo\/domain-authority-page-authority-que-son\/\" target=\"_blank\" rel=\"noopener\">Domain Authority y Page Authority: \u00bfQu\u00e9 son y c\u00f3mo funcionan?<\/a><\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 255)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><a href=\"https:\/\/www.marketerosagencia.com\/blog\/seo\/google-eat-que-es\/\" target=\"_blank\" rel=\"noopener\">Google EAT: \u00bfQu\u00e9 es y cu\u00e1l es su importancia en SEO?<\/a><\/p>\n<h2 style=\"margin-top: 60px;\"><span class=\"ez-toc-section\" id=\"Especializate_en_SEO\"><\/span>Especial\u00edzate en SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><a href=\"https:\/\/www.marketerosagencia.com\/blog\/seo\/seo-internacional-guia-avanzada\/\" target=\"_blank\" rel=\"noopener\">SEO Internacional: Gu\u00eda Avanzada<\/a><\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 255)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><a href=\"https:\/\/www.marketerosagencia.com\/blog\/seo\/autoridad-del-dominio-que-es\/\" target=\"_blank\" rel=\"noopener\">Autoridad del dominio: \u00bfqu\u00e9 es y c\u00f3mo mejorarla?<\/a><\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 255)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><a href=\"https:\/\/www.marketerosagencia.com\/blog\/seo\/tipos-intenciones-busqueda-seo\/\" target=\"_blank\" rel=\"noopener\">Tipos de intenciones de B\u00fasqueda en SEO<\/a><\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 255)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><a href=\"https:\/\/www.marketerosagencia.com\/blog\/seo\/variaciones-keyword-que-es-lsi\/\" target=\"_blank\" rel=\"noopener\">Variaciones de una keyword, \u00bfQu\u00e9 es una LSI?<\/a><\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 255)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><a href=\"https:\/\/www.marketerosagencia.com\/blog\/seo\/google-core-web-vitals-seo\/\" target=\"_blank\" rel=\"noopener\">Google Core Web Vital: factor de posicionamiento SEO<\/a><\/p>\n<h2 style=\"margin-top: 60px;\"><span class=\"ez-toc-section\" id=\"Mantente_al_dia_de_las_novedades_SEO\"><\/span>Mantente al d\u00eda de las novedades SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><a href=\"https:\/\/www.marketerosagencia.com\/blog\/seo\/tendencias-seo\/\" target=\"_blank\" rel=\"noopener\">8 Tendencias SEO que debes conocer y poner en pr\u00e1ctica<\/a><\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 255)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><a href=\"https:\/\/www.marketerosagencia.com\/blog\/seo\/link-building-autoridad-web\/\" target=\"_blank\" rel=\"noopener\">Estrategias de Link Building en el 2023, c\u00f3mo dar autoridad a nuestra web<\/a><\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><a href=\"https:\/\/www.marketerosagencia.com\/blog\/seo\/pr-digital-relaciones-publicas-digitales\/\" target=\"_blank\" rel=\"noopener\">PR Digital y SEO: combinaci\u00f3n de estrategias para la visibilidad de tu web<\/a><\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 255)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><a href=\"https:\/\/www.marketerosagencia.com\/blog\/seo\/busqueda-voz-seo\/\" target=\"_blank\" rel=\"noopener\">B\u00fasquedas de voz Google, el futuro del Posicionamiento SEO<\/a><\/p>\n<h2 style=\"margin-top: 60px;\"><span class=\"ez-toc-section\" id=\"Herramientas_SEO_gratuitas\"><\/span>Herramientas SEO gratuitas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><a href=\"https:\/\/www.marketerosagencia.com\/blog\/seo\/herramientas-seo-bloguers\/\" target=\"_blank\" rel=\"noopener\">Conoce las 10 mejores herramientas SEO para bloguers<\/a><\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 255)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><a href=\"https:\/\/www.marketerosagencia.com\/blog\/seo\/herramientas-gratis-keyword-research\/\" target=\"_blank\" rel=\"noopener\">10 Herramientas gratuitas para hacer un keyword research<\/a><\/p>\n<h2 style=\"margin-top: 60px;\"><span class=\"ez-toc-section\" id=\"Malas_practicas_en_SEO\"><\/span>Malas pr\u00e1cticas en SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><a href=\"https:\/\/www.marketerosagencia.com\/blog\/seo\/evita-estrategias-black-hat-seo\/\" target=\"_blank\" rel=\"noopener\">Evita el uso de las siguientes estrategias de Black Hat SEO<\/a><\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 255)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><a href=\"https:\/\/www.marketerosagencia.com\/blog\/seo\/posicionamiento-seo-poisoning\/\" target=\"_blank\" rel=\"noopener\">Posicionamiento SEO Poisoning, un malware que se propaga<\/a><\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><a href=\"https:\/\/www.marketerosagencia.com\/blog\/seo\/malas-practicas-seo-posicionar-web\/\" target=\"_blank\" rel=\"noopener\">Malas Pr\u00e1cticas SEO: qu\u00e9 no debemos hacer al posicionar nuestra web<\/a><\/p>\n<h2 style=\"margin-top: 60px;\"><span class=\"ez-toc-section\" id=\"Preguntas_frecuentes_sobre_el_Roadmap_de_SEO\"><\/span>Preguntas frecuentes sobre el Roadmap de SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0,0,0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-text-indent=\"0\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><span class=\"ez-toc-section\" id=\"%C2%BFEn_que_orden_debo_seguir_el_Roadmap\"><\/span>\u00bfEn qu\u00e9 orden debo seguir el Roadmap?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0,0,0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-left=\"0in\" data-text-indent=\"0\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Para los principiantes en SEO que quieren comenzar a aprender:<\/h4>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0,0,0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Si est\u00e1s empezando a aprender SEO, comienza con la primera fase &#8220;Fundamentos SEO&#8221;, la cual ense\u00f1a sobre los conceptos y \u00e1reas principales que influyen en SEO, como por ejemplo lo que son los rastreadores de motores de b\u00fasqueda y c\u00f3mo funcionan, qu\u00e9 son las etiquetas de t\u00edtulo, qu\u00e9 es un enlace interno, qu\u00e9 impacto tienen los rankings de b\u00fasqueda, c\u00f3mo identificar palabras clave relevantes con herramientas de investigaci\u00f3n de palabras clave, c\u00f3mo optimizar contenido relevante, qu\u00e9 es la construcci\u00f3n de enlaces y qu\u00e9 m\u00e9tricas de enlace prestar atenci\u00f3n, y mucho m\u00e1s.<\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0,0,0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Luego sigue con la segunda fase &#8220;Ejecutar un Proceso SEO&#8221;, que cubre lo que se necesita para implementar SEO. En este punto es fundamental tener una &#8220;visi\u00f3n general&#8221; de c\u00f3mo funciona el proceso de SEO desde un punto de vista estrat\u00e9gico para atraer el tr\u00e1fico relevante deseado. En este punto aprender\u00e1s la forma de llevar a cabo una auditor\u00eda de SEO en la p\u00e1gina, c\u00f3mo establecer una estrategia de construcci\u00f3n de enlaces, c\u00f3mo monitorear tus rankings en los motores de b\u00fasqueda y a optimizar la visibilidad de tu sitio web en diferentes fuentes.<\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0,0,0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Si quieres comenzar a ejecutar una campa\u00f1a de SEO para tener experiencia pr\u00e1ctica de forma gratuita o con recursos muy limitados en tus propios sitios web, echa un vistazo a la secci\u00f3n &#8220;Herramientas de SEO gratuitas&#8221; para obtener herramientas gratuitas confiables y \u00fatiles para usar en tus primeros procesos de SEO.<\/p>\n<h4 class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0,0,0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-left=\"0in\" data-text-indent=\"0\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Para los especialistas en SEO que quieren expandir sus conocimientos:<\/h4>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0,0,0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Expande tu conocimiento de SEO m\u00e1s all\u00e1 de los fundamentos para llevar tus resultados de b\u00fasqueda org\u00e1nicos al siguiente nivel con &#8220;Profundiza en tus conocimientos SEO&#8221; para obtener una comprensi\u00f3n m\u00e1s profunda de SEO: desde la velocidad del sitio hasta la estrategia de contenido, esta secci\u00f3n cubre las diferentes \u00e1reas t\u00e9cnicas, de contenido, de backlinks, de gesti\u00f3n y de oportunidades en diferentes escenarios diarios de SEO.<\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0,0,0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Dependiendo del tipo de empresa o industria en la que est\u00e9s trabajando (o quieras trabajar), es posible que desees especializarte, y para eso puedes elegir la especializaci\u00f3n que te interese en el \u00e1rea de &#8220;Especial\u00edzate en SEO&#8221;.<\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(255, 0, 0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Tambi\u00e9n quisiera recomendarte que comiences a seguir las \u00faltimas actualizaciones relacionadas con SEO y noticias de motores de b\u00fasqueda para mantenerse al d\u00eda con todo lo que has comenzado a aprender. Echa un vistazo a la secci\u00f3n &#8220;Mantente al d\u00eda de las novedades SEO&#8221;, que enumera publicaciones de SEO relacionadas con las novedades del d\u00eda a d\u00eda en el mundo del Posicionamiento Web.<\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(255, 0, 0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Por \u00faltimo, para complementar tu viaje y apoyar tus esfuerzos a trav\u00e9s de la ejecuci\u00f3n del proceso de SEO, echa un vistazo a la secci\u00f3n &#8220;Malas pr\u00e1cticas en SEO&#8221;, que enumera aquellas pr\u00e1cticas SEO que, con el tiempo, han dejado de ser \u00fatiles, hasta el punto de llegar a ser perjudiciales para nuestra web si no se tiene conocimiento sobre las nuevas pol\u00edticas de los motores de b\u00fasqueda, en especial Google.<\/p>\n<h3 class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0,0,0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><span class=\"ez-toc-section\" id=\"%C2%BFEs_necesario_revisar_todas_las_areas_y_recursos_del_Roadmap_para_aprender_SEO\"><\/span>\u00bfEs necesario revisar todas las \u00e1reas y recursos del Roadmap para aprender SEO?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0,0,0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Una pregunta recurrente que me hacen despu\u00e9s de ver este roadmap es que si recomiendo leer todos los recursos del roadmap y revisar todas las diferentes \u00e1reas para aprender SEO en mayor profundidad o si, por el contrario, est\u00e1 bien elegir solo algunos de ellos para comprender los conceptos b\u00e1sicos de SEO y algunas t\u00e9cnicas \u00fatiles para empezar.<\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0,0,0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Pues bien, como se puede ver en la respuesta que di a la pregunta anterior sobre &#8220;\u00bfEn qu\u00e9 orden debo seguir el mapa de aprendizaje de SEO?&#8221;, cada una de estas \u00e1reas tiene valor para convertirse en un SEO exitoso y completo que comprenda todos los aspectos necesarios para aumentar el tr\u00e1fico de b\u00fasqueda org\u00e1nico de los sitios web, aunque dependiendo de en qu\u00e9 te quieras especializar, es posible que desees profundizar en algunas \u00e1reas y dejar otras para m\u00e1s adelante.<span class=\"EOP\">\u00a0<\/span><\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0,0,0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Por lo tanto, si es posible, recomendar\u00eda revisar todas las \u00e1reas y leer al menos un par de las gu\u00edas\/recursos de SEO mencionados en cada una, ya que creo que esto te permitir\u00e1 comprender mejor c\u00f3mo cada una de ellas juega un papel dentro del proceso de SEO y c\u00f3mo funciona el Posicionamiento Web en su conjunto, incluso si luego decides centrarte en un \u00e1rea espec\u00edfica (SEO t\u00e9cnico, SEO de contenido, link building) en lugar de decidir convertirte en un especialista en SEO general.<\/p>\n<h2 class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_hemos_aprendido_gracias_a_este_Roadmap_de_SEO\"><\/span>\u00bfQu\u00e9 hemos aprendido gracias a este Roadmap de SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><span class=\"ez-toc-section\" id=\"Analisis_de_palabras_clave\"><\/span>An\u00e1lisis de palabras clave<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Realiza una investigaci\u00f3n exhaustiva de palabras clave relacionadas con el tema de tu sitio web. Utiliza herramientas de palabras clave como Google Keyword Planner, Ahrefs, Moz, SEMrush, entre otras. Crea una lista de palabras clave relevantes para tu sitio web y clasif\u00edcalas en funci\u00f3n de su volumen de b\u00fasqueda y su competencia.<\/p>\n<h3 class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><span class=\"ez-toc-section\" id=\"Optimizacion_del_sitio_web\"><\/span>Optimizaci\u00f3n del sitio web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Optimiza tu sitio web para motores de b\u00fasqueda siguiendo las mejores pr\u00e1cticas de SEO on-page. Aseg\u00farate de que tu sitio web sea f\u00e1cil de navegar, tenga una estructura clara y est\u00e9 optimizado para dispositivos m\u00f3viles. Optimiza tus t\u00edtulos y descripciones meta, etiquetas de encabezado (H1, H2, H3), im\u00e1genes, URL y contenido.<\/p>\n<h3 class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><span class=\"ez-toc-section\" id=\"Creacion_de_contenido\"><\/span>Creaci\u00f3n de contenido<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Crea contenido de alta calidad y relevante para tu sitio web.<\/p>\n<h3 class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><span class=\"ez-toc-section\" id=\"Asegurate_de_que_tu_contenido_este_optimizado_para_las_palabras_clave_que_has_identificado\"><\/span>Aseg\u00farate de que tu contenido est\u00e9 optimizado para las palabras clave que has identificado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Publica contenido regularmente para mantener a los usuarios y los motores de b\u00fasqueda actualizados con informaci\u00f3n relevante y actualizada.<\/p>\n<h3 class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><span class=\"ez-toc-section\" id=\"Construccion_de_enlaces\"><\/span>Construcci\u00f3n de enlaces<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Construye enlaces de alta calidad de otros sitios web a tu sitio web. La construcci\u00f3n de enlaces puede ayudarte a mejorar tu autoridad de dominio y tu clasificaci\u00f3n en los motores de b\u00fasqueda. Aseg\u00farate de construir enlaces de manera natural y org\u00e1nica a trav\u00e9s de estrategias como guest posting, relaciones p\u00fablicas digitales y participaci\u00f3n en comunidades.<\/p>\n<h3 class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;td&quot;:&quot;none&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><span class=\"ez-toc-section\" id=\"Analisis_y_seguimiento\"><\/span>An\u00e1lisis y seguimiento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Haz un seguimiento de tus clasificaciones en los motores de b\u00fasqueda y realiza un seguimiento de tus anal\u00edticas web. Utiliza herramientas como Google Analytics y Google Search Console para monitorear el tr\u00e1fico de tu sitio web, el comportamiento de los usuarios y la actividad de los motores de b\u00fasqueda. Aseg\u00farate de utilizar esta informaci\u00f3n para ajustar y mejorar tu estrategia de SEO en el futuro.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Da el paso y comienza a aprender SEO o expande tus conocimientos sobre Posicionamiento Web para as\u00ed aumentar el tr\u00e1fico org\u00e1nico de tu sitio web mediante nuestro completo Roadmap de SEO. Aqu\u00ed podr\u00e1s encontrar gu\u00edas completas con los conocimientos necesarios para entender todos los aspectos de SEO necesarios para convertirte o crecer a\u00fan m\u00e1s como [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":6407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-6403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"_links":{"self":[{"href":"http:\/\/www.marketerosagencia.com\/blog\/wp-json\/wp\/v2\/posts\/6403"}],"collection":[{"href":"http:\/\/www.marketerosagencia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.marketerosagencia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.marketerosagencia.com\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"http:\/\/www.marketerosagencia.com\/blog\/wp-json\/wp\/v2\/comments?post=6403"}],"version-history":[{"count":5,"href":"http:\/\/www.marketerosagencia.com\/blog\/wp-json\/wp\/v2\/posts\/6403\/revisions"}],"predecessor-version":[{"id":6988,"href":"http:\/\/www.marketerosagencia.com\/blog\/wp-json\/wp\/v2\/posts\/6403\/revisions\/6988"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.marketerosagencia.com\/blog\/wp-json\/wp\/v2\/media\/6407"}],"wp:attachment":[{"href":"http:\/\/www.marketerosagencia.com\/blog\/wp-json\/wp\/v2\/media?parent=6403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.marketerosagencia.com\/blog\/wp-json\/wp\/v2\/categories?post=6403"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.marketerosagencia.com\/blog\/wp-json\/wp\/v2\/tags?post=6403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}